Better Actions Now
Brand Identity
full branding for a company that instructs students on anti-bullying
This identity design project involved building a brand from the ground up, which included the creation of a logo, marketing collateral, and a comprehensive style guide. Although this was completed for a school course, it is also based on a real company.
Better Actions Now, or BAN (now known as DON'T WAIT® to UnMake a Bully), is a company that educates students about taking a stand against bullying and other harmful behaviors. “Mr. Mike,” the founder of BAN, brings in his video equipment and his knowledge to schools nationwide, and he helps students create PSAs about making positive decisions.
I approached this branding opportunity with the idea that Better Actions Now represents coming together to stand up to bullying. The circles that appear in both the logo and the overall brand—in addition to the overall warm color scheme—visualize this concept of friendship, community, and stability.
Three advertising campaigns were created for Better Actions Now. The first series (left images) lists out rules for unmaking a bully. The second campaign (center images) uses circles to represent people, along with wordage that emphasizes inclusiveness and joining together. The third series (right images) references superheroes, and using the powers of superhearing and supersight to notice acts of bullying and to take action.
The brochure guides school administrators through Better Actions Now, and shows them the benefits of bringing the program to their schools.
This poster series uses positive messages and vibrant colors to compel organizations and individuals to hang these up. Circles are used subtly in the background to help emphasize the brand.
Since rubber bracelets are a fashionable trend for children and teenagers, I designed colorful BAN bracelets (with accompanying packaging) to help draw young minds to the program. Each bracelet band has a message that reinforces good character and positive actions.
There is also a full-length graphic standards manual for BAN, which includes the logo, logo and brand requirements, stationery set, advertising, and merchandise.